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Tuesday, February 23, 2010

Sony Finally Admits To Over Charging For The PSPgo

It seems that Sony was hit with a bit sense today when Rob Dyer, Senior Vice President of Publisher Relations at Sony, said that "charging more for a product that does less" might not have been the best business plan.
"We wanted to find a way to give the consumers what they want, so if they didn't want to go to a retailer they could stay at home and download [games and content]," says the publisher relations VP. "And we were hoping really to eliminate the piracy issue. Did the PSPgo confuse [consumers]? Yeah, I think the higher price point didn't help matters any either".

"So we're going back and re-communicating, and I'm sitting here looking at multiple decks on what we're going to do this year. You'll see a lot of things coming out from us to better educate and inform the consumer. All I can say is watch this space, because we'll have answers to those questions."

As someone who was genuanlly interested in picking up a PSPgo, but was stopped by the system's high price point. I'm happy to see that Sony isn't trying to cover up its mistake any more, and just cutting their losses in order to lower the system's price.
All of this seems to go along pretty well with the rumors of Sony preparing to "Re-launch" the system sometime later this year. Lets just hope they actually make it seems worth while to own one this time around.

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